SBDC Pricing for Profit: A Simple Guide for Small Businesses

Setting the right price is one of the most important decisions a small business can make—but it doesn’t have to be complicated. 

In this practical and engaging session, participants will learn how to price their products or services in a way that covers costs, reflects value, and supports long-term profitability.

Whether you're just starting out or looking to refine your pricing strategy, this session will give you the tools and confidence to price with purpose.

Session highlights:

• Calculate your break-even point to understand how many units you need to sell to cover costs.
• Set prices that support your profit goals while remaining competitive and sustainable.
• Avoid common pricing mistakes that can hurt your brand or bottom line.
• Choose the right pricing strategy based on your costs, market, and customer value perception.